Amazon is expanding its Sponsored Products ads to include content on select third-party apps and websites.
Advertisers using sponsored ads can place content across partner sites including Pinterest, BuzzFeed, Hearst Newspapers, Raptive, and Ziff Davis brands such as Lifehacker and Mashable.
The Sponsored Products ads will automatically show up when we think a customer is likely to be interested in a product, based on relevant page context, the campaign, and cost-per-click parameters that sellers have already established.
Sponsored Products only showup when advertised items are in-stock, and include trusted Amazon shopping features such as prime delivery promise, ratings, and accurate pricing information.
These help customers make informed browsing and buying decisions even before they choose to click on an ad.
Colleen Aubrey, senior vice president, Amazon Ads Products and Technology, said: “Sponsored Products has always been about helping customers discover products they may love.
“We’ve been building and evolving Sponsored Products in our store for more than 10 years, leveraging advanced machine learning algorithms to show advertising that’s highly relevant for customers, and therefore highly effective for the advertisers that choose to use it.
“We are excited to now apply what we’ve learned about connecting customers and products in meaningful ways to a range of great websites and apps.”
Guy Cohen, chief product officer at Skai, an advertising intelligence agency, said: “Customers today are exploring products across a range of apps and websites, and we’re seeing advertisers successfully plan and execute digital advertising strategies by shifting their focus and success metrics to the customer.”
“Amazon’s latest innovation of its Sponsored Products ads enables our clients to achieve exactly that.” adds Guy Cohen, chief product officer at Skai, an advertising intelligence agency.”
