Finyal Media, a regional podcast network that focuses on storytelling podcasts across MENA, has partnered with GMC Middle East, Next Broadcast Media, and Dentsu Aegis to create an all-new mystery drama podcast series. The partnership represents an evolving trend for the podcast industry in the region with audio product placement emerging onto the scene. It highlights a key opportunity for both brands and podcast producers to enhance the listener experience through seamless brand integrations.
The eight-part enigmatic series titled AlSilah الصلة is centred on two Saudi brothers embarking on an action-packed 13-hour car journey from Jeddah to Dammam on board the 2021 GMC Yukon, but all is
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
