SAJID AKHTAR is technology and activation director at Publicis Media
There has been a lot of interest, if not hype, around artificial intelligence (AI) in recent years. Quite simply AI is about creating intelligent machines; machines that can do things as well as humans, if not better in terms of speed, efficiency and objectivity. While there are degrees of AI and factions that differ in their view of what true artificial intelligence is, there is a subset of AI –machine learning (ML) – that is enhancing all aspects of our daily lives. Machine learning is all around us, used in things we take for granted, such as search
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