Alo announces new appointments

Alo announced the promotion of Akhiraj Sengupta who will be taking over the role of Head of Client Servicing and Digital Marketing. 

“As we look towards the future, we have embarked on a transformational journey that will aid with our expansion plans. Over the coming months, Alo will be taking on various initiatives to scale the business locally and globally, with the aim to improve our services and enhance our capabilities, keeping AI at our core and building platforms that will help business impact’ for our clients,”  said Sengupta.

He added, “The process will involve restructuring our teams, reevaluating our processes and the way we approach business. While we understand that these changes are challenging, we are confident that these transformations will position us in a different league.”

Samit Athavale, founder of Alo added, “Akhiraj has been instrumental in expanding our media spectrum and delivering business results for our clients. He has most importantly shown how management and planning can get exponential growth given any challenge. With the account management team coming under him, we believe the creative to-media integrated approach that we promise our clients, will come out even more seamlessly.”

Alo also announced the appointment of Sanjay Bhatia as the business growth director, based in the UAE. As a part of the leadership team, Sanjay will be responsible for overseeing and growing a global portfolio of clients, understanding their business objectives and aiding in achieving their business goals.

Bhatia comes with more than 25 years of industry experience, managing a portfolio of regional and international clients. These include names such as P&G, Boeing, Unilever, Mondelez and more. He was a part of a team that won awards at Dubai Lynx International Advertising Festival. Bhatia is a vigorous divergent storyteller who can turn small talk into a marketing fairy tale.