Coca-Cola Middle East connects pop culture and the mealtime movie experience with Alexa’s witty tone to create in-home movie magic with the I See Coke campaign. In partnership with WPP’s Open X unit with the creative development led by VMLY&R COMMERCE, the campaign uses a new skill that allows Saudi consumers to receive a discount voucher for ordering a Coke to pair with their meal through Alexa as they see the beverage product in a movie or TV show.
People who spot Coca-Cola on screen during a movie simply have to say “Alexa, I see Coke” to receive one of the limited numbers of discount codes via email. True to its reputation, Alexa offers a wittyresponse to validate the product
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