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Al-Futtaim IKEA appoints Memac Ogilvy to lead PR and influence, renews creative partnership

Memac Ogilvy announced today that it has been selected as the lead agency to drive public relations and influence by Al-Futtaim IKEA.

Memac Ogilvy announced today that it has been selected as the lead agency to drive public relations and influence by Al-Futtaim IKEA.

The agency will deliver the full suite of PR and influence services, including campaign development and execution, press office management, and thought leadership programs. The mandate also covers developing and executing influencer engagement strategies across the UAE, Qatar, and Oman.

Saad Abu Touq, Managing Director – PR, UAE, at Memac Ogilvy comments on how excited the team is to partner with IKEA, providing not just PR services but also the fast-growing field of influence.

Sharing the same sentiment as Touq, Ghassan Maraqa, CEO – MENA at M


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.