Memac Ogilvy announced today that it has been selected as the lead agency to drive public relations and influence by Al-Futtaim IKEA.
The agency will deliver the full suite of PR and influence services, including campaign development and execution, press office management, and thought leadership programs. The mandate also covers developing and executing influencer engagement strategies across the UAE, Qatar, and Oman.
Saad Abu Touq, Managing Director – PR, UAE, at Memac Ogilvy comments on how excited the team is to partner with IKEA, providing not just PR services but also the fast-growing field of influence.
Sharing the same sentiment as Touq, Ghassan Maraqa, CEO – MENA at Memac Ogilvy adds, “As IKEA grows its market share through well-designed, high-quality furnishings made with care for people and the environment, we are committed to supporting their journey with our integrated approach to PR, influencer engagement, and advertising. This partnership reflects the trust IKEA places in our ability to deliver impactful, creative solutions, and we look forward to amplifying their impact across the region through this expanded mandate.”
Touq continues, “We see this as another opportunity to demonstrate our strengths in delivering impactful integrated solutions, and are committed to curating compelling stories and results-oriented campaigns for IKEA. The influencer engagement mandate highlights the increasing importance of innovative and dynamic communications strategies, and we will leverage our proven expertise to support IKEA in its continued growth across the region.”
With the renewed advertising contract, Memac Ogilvy will also play a fundamental role in driving the company’s growth across the three markets through strategic and creative campaigns, and activations.
Memac Ogilvy will focus on enhancing IKEA’s brand equity by setting new creative benchmarks in the retail sector and contribute to enhancing its commercial performance across online and offline channels.
Carla Klumpenaar, General Manager of Marketing, Communication, HF and Retail Design at IKEA says, “Memac Ogilvy has consistently demonstrated a strong understanding of our brand and values. Their integrated approach to communications – from public relations to influencer engagement and strategic creativity – will play a crucial role in amplifying IKEA’s presence and strengthening our connection with consumers.”
Memac Ogilvy has delivered creative campaigns for IKEA in the past, including “Time to Take What’s Theirs“, a pet campaign, and many others.
