Al Arabia Outdoor selects Streach by Seventh Decimal, to be the exclusive platform to measure its inventory in the Kingdom of Saudi Arabia.
Streach is an Out-Of-Home centric, spatial data and audience analysis platform. Built on a patented technology stack, Streach models location data collected from SDK GPS-only signals into audience enriched mobility dataset to understand exposure to outdoor media.
Streach provides advertisers today with the capability to scientifically measure exposure to a precise audited inventory of OOH, know their audiences from a socio-demographics, socio-economic, behavioral and geographical aspect. Streach also allows for retargeting exposed device IDs throu
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
