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Agency of The Year Middle East 2025: First wave of judges

Judges include UAE Government Media Office's Khaled Al Shehhi, Royal Commission for AlUla's Melanie De Souza, BRF's Beatriz Bendetti and more.

judges 2025

Campaign Middle East has revealed the first round of judges for the fourth edition of its annual Agency of the Year Middle East 2025 awards.

This first wave of 11 judges have been selected for their seniority, cross-sector expertise and sharp understanding of the media, advertising, marketing and communications industries.

They’ve built brands, led strategy, and navigated the shifting currents of media and marketing in the Middle East. Now, they’re turning their attention to the region’s best agencies.

Winning an Agency of The Year Middle East 2025 award gives your agency exposure and positions how effectively it works in front of potential clients. Shortlists and winners will be


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.