Senior figures from the advertising and marketing industry have pledged their support for the IAA’s first voluntary code of best practice.
The UAE chapter’s Best Practice in the Pitch Process, which was first unveiled in June last year, is the region’s first ever guideline devised to improve the pitching process for both agencies and clients.
The signatories include representatives of Leo Burnett, Grey, JWT, Starcom MediaVest Group, the Choueiri Group, Y&R, Saatchi & Saatchi, TBWA\Raad and Memac Ogilvy.
Speaking at the signing ceremony, Lance de Masi, president of the IAA’s UAE chapter, said: “Today is about the opportunity for a healthier, more effective industry. Today�
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