By James Wilde, head of new business, Wavemaker
Last year was healthy for Wavemaker’s growth team, reflected by the fact we recently ranked highly in Campaign’s UK new-business league. While we have been celebrating the new wins with gusto, we are also extremely proud of the clients that we have retained.
After all, retaining a client in a pitch situation isn’t an easy task. In late 2021, I joined Wavemaker’s growth team, at a time when we’d recently lost a number of high-profile accounts, including Compare the market, British Airways and Kingfisher (B&Q, Screwfix). While we also welcomed some new clients into our portfolio, losing three of Wavemaker’s UK clients in one year really
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