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Advisory firm CAP.G Ventures launches in the UAE

Founded by Ghayath Sioufi, CAP.G aims to bring executive-level marketing leadership to startups and SMEs with its Fractional CMO Model.

Cap.GGhayath Sioufi, Founder & CEO of CAP.G VENTURES.

CAP.G Ventures has opened shop in the UAE, offering services which aim to help small and medium enterprises achieve sustainable growth without the overhead and inefficiencies of traditional agency or executive models.

With the introduction of its flagship consulting arm, CAP.G Consult, the firm aims to bring a forward-thinking approach to marketing leadership designed for speed, agility, and measurable impact with its Fractional CMO model to the region

“We’re entering an era where agility trumps size, and clarity drives scale,” said Ghayath Sioufi, Founder & CEO of CAP.G Ventures. “CAP.G was built to bridge the gap between bold ideas and real-world execution. We partner with vis


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.