Voiceover artists are being pigeonholed, writers are penning nonsense, and radio ads remain as awful as ever. Karim Sherif looks at the fate of voiceover talent
If the copulation of art and copy gave birth to ideas, adding sound gives you a ménage à trois.
An emotional piece of music or a tear-jerking script recited with conviction can move an audience in so many ways. But today, let’s focus on radio. Especially here.
A category with low prominence at award shows, radio is still the easiest to produce and broadcast with the right tools. But the fact of the matter is that radio ads have become more like wallpaper and we are letting it be as such just to gratify integration platforms wit
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