Standout work, innovation, a titanium at Cannes and a string of new business wins ensured that J. Walter Thompson Cairo stood out from the crowd in 2015
It’s been a tough year for creative agencies, with a shrinking market, lower budgets and pressure to produce more with less. Yet J. Walter Thompson Cairo hit the sweet spot this year, producing a winning combi- nation of great work and important new business wins. Not only did the agency create some of the best cam- paigns of the year, it also landed the region’s biggest award – a titanium at Cannes – and won the largest advertis- ing accounts available in its market. The Egypt Tourism Authority busi- ness alone, which it picked up in
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