WHAT ARE THE BIGGEST CHALLENGES FACING DIGITAL COMMUNICATIONS TODAY?
Given the pace of change in digital communication, there will always be challenges and areas that we as an industry need to take alternative approaches to addressing. The list is long, but by looking at the foundation of these obstacles we can see a common thread, which sits in the category of knowledge.
We need to look at building up the knowledge and education of talent, and to develop our knowledge as an industry when it comes to pricing.
WHAT ARE THE BIGGEST CHANGES HAPPENING NOW IN AD TECH?
Ad-tech’s biggest change at the moment isn’t about the tools, per se. It is more about the developments taking place in th
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