Abu Dhabi Media is to close its gaming unit Karkadann Games and its OOH arm Al Barq as part of the next phase of its ongoing strategic review.
The move means the two units are closing after only 16 months and two years of operation respectively.
A company spokesperson told Campaign: “Abu Dhabi Media has decided to close down the Karkadann and Al Barq brands after a comprehensive review that proved they are not commercially feasible. These two businesses have been underperforming and causing Abu Dhabi Media significant financial losses. As the company started implementing its new development strategy, it examined the feasibility of its commercially driven brands and decided to close do
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