For the fourth year in a row, AdColony was named among the Top Media Sources in Singular’s ROI Index 2020. The annual report recognizes the top 15 ad networks in terms of ROI and retention. The marketing intelligence platform analyzed $6.3 billion in ad spend and 2.2 billion app installs from 550 ad networks.
The ROI Index also included key insights from their analysis of 2019’s results. Singular pointed out that while huge platforms were mentioned on the lists, smaller players like AdColony, Aarki, and IronSource appear on global lists across verticals. This proves by focusing on specific markets, niche platforms can keep up with or even out perform the giants.
Additionally, th
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