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Accenture announces Accenture Song

Accenture announced that Accenture Interactive will now go to market as Accenture Song. The move reflects the company’s post-pandemic world-class services that reinvent customer connections, sales, commerce and marketing and business innovation to meet clients’ accelerated demand for business growth through sustained customer relevance at the ever-changing speed of life.

Building on Accenture’s longstanding culture of change, the name Accenture Song conveys an enduring and universal form of human craft, connection, inspiration, technical prowess, and experience —unleashing the imagination and ideas of its people to deliver tangible results.

“Accenture Song symbolizes t


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