The 20 Summers invited by Experience Abu Dhabi
Experience Abu Dhabi launched the next phase of its campaign, “One Summer Isn’t Enough”.
It took a different approach to the traditional influencer marketing plan by adding a twist.
Aiming to create the “most unique summer vacation”, Experience Abu Dhabi invited 20 people named ‘Summer’ from 11 countries around the world for a trip to the UAE capital.
The invitation of 20 ‘Summers’ to Abu Dhabi was also a nod to the overall campaign’s name, “One Summer Isn’t Enough”.
Experience Abu Dhabi also used the opportunity to showcase their offering
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