Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi, launched its latest global campaign called ‘Can’t Wait to Winter’.
Created in collaboration with creative agency Serviceplan and production house Dejavu, the campaign is aimed at targeting a global market including the GCC, Indian and Chinese markets.
To do this, Experience Abu Dhabi collaborated with Indian star Ranveer Singh, Chinese-American actress Liu Yifei, and the Gulf region’s comedic duo Dawood Hussein and Hasan Al Ballam.
As part of the campaign, they have launched different videos featuring the stars experiencing or visiting around Abu Dhabi, but with a twist.
The series showcases how the stars can’t wait to get to Abu Dhabi to the point where their clothes get ahead of them.
Dawood Hussein and Hasan Al Ballam
The campaign kicked off with a teaser video featuring the comedy duo Dawood Hussein and Hasan Al Ballam on Visit Abu Dhabi’s Arabic channel.
Followed by a series of hilarious short videos that show the duo in different locations chasing down their clothes.
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Ranveer Singh
Geared towards the Indian audiences, the Ranveer Singh film shows a sequence of his clothes flying away, followed by his agent-movie like chase for them.
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Liu Yifei
The Mulan-fame star, Liu Yifei makes Abu Dhabi her fashion runway as she visits different destinations and magically swaps clothes.
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Apart from the videos featuring different famous celebrities, the campaign also featured a hero video.
All the videos finish with the slogan, ‘Can’t wait to get away’, followed by ‘Can’t want to winter’.
The ‘Can’t Wait to Winter’ campaign is part of the Abu Dhabi Experience’s efforts to promote its upcoming activities and events in winter.
