Abu Dhabi Film Festival has called a pitch for both its advertising and media accounts.
The annual celebration of film, which changed its name from the Middle East International Film Festival in April, used Mindshare for media duties last year, while US-based brand communications shop Unison provided media relations and print work.
Peyman Sharifi, the festival’s marketing manager, confirmed that the pitches were taking place and that the review was part of a strategy to raise the festival’s profile following its re-branding. It is understood that three or four media agencies and the same number of creative agencies will be involved in the pitches, which is currently at the RFP sta
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