Six years ago, as Dubai heaved itself up from the global economic crisis, one man sat in Starbucks looking for some kind of escape. This was Abdullatif Alsayegh, the-then chief executive of the Arab Media Group and one of the most powerful players in the United Arab Emirates’ media landscape.
The fragility of the economic climate had led to the consolidation of Dubai’s media assets, with much of the Arab Media Group transferred to Dubai Media Incorporated and jobs lost. It was within this environment that Alsayegh decided to go it alone, launching independent agency Alsayegh Media (AM).
“We found that the crisis had hit the region and it was time to do something on my own,” he exp
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
