A recent pop-up in Dubai celebrating the new brand launch of Pepsi saw the introduction of a new concept, a Pepsi Diner.
Read more about the recent Pepsi rebrand here.
While the Pepsi Diner has not been officially launched, PepsiCo Senior Vice President and Chief Marketing Officer AMESA, Karim El Fiqi, shared with Campaign Middle East, that Pepsi Diner is one of the several new experiences they’re testing and creating for Pepsi fans.
“The Pepsi Diner is a new concept that we’re bringing,” said El Fiqi.
He shares that the concept is part of the brand’s efforts to find the intersection between Pepsi and food.
“How do we become even more integrated so our consumers
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
