Iran has been the one true constant in this region since antiquity, says Ali Azarmi. Here he discusses the cultural and economic promise of the country and the challenges that await those wishing to embrace it.
Being a British Iranian working in the international advertising industry since 1987 – and in television commercial and digital media production since 2008 – I have been observing Iran’s market potential for the past 11 years.
My experience and knowledge of the region and of our industry have converged to this interesting and exciting junction, where progress looks very promising in a new market that requires development and expertise.
Iran has been the one true constant in this region
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