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Relevance International expands to region with Dubai launch

Hannah Burden is appointed Director of Public Relations in Dubai to lead the regional expansion of Relevance International.

Relevance InternationalFrom left: Suzanne Rosnowski, CEO, Relevance International; Hannah Burden, Director of Public Relations, Relevance International.

Relevance International is expanding its global footprint with a new office in Dubai, adding to its presence in New York, London, and Los Angeles as the agency doubles down on international growth.

The New York-headquartered agency — specialising in public relations, brand strategy, and advertising for the real estate, design, hospitality, and luxury sectors — will use its Dubai hub to anchor regional operations and serve clients across the GCC and beyond.

The move follows a track record of work in the region with clients such as Atlantis The Royal, The World’s 50 Best Restaurants, and Warner Bros. Discovery’s Wayne Experience. Current clients include Porto Montenegro, owned by


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.