Raja Trad has been named chief executive of Publicis Communications Middle East as Publicis Groupe rolls out the wide-ranging restructuring announced globally late last year.
Trad, formerly chief executive of Leo Burnett Group MENA, is now in charge of all of Publicis Groupe’s brand advertising agencies in the region – Leo
Burnett, Publicis Middle East and Saatchi & Saatchi. Also falling under the Publicis Communications Middle East banner are MSL Group, Arc and Optimedia.
The move follows the decision last year to break down Publicis Groupe’s disciplines into four ‘solutions hubs’. Alongside Publicis Communications sits Publicis Media, Publicis Sapient and�
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
