“This year’s Ramadan data reinforces how critical the season has become for mobile-first engagement strategies,” said Sue Azari, Industry Lead – eCommerce, at AppsFlyer. New data from marketing measurement, attribution, and data analytics research house AppsFlyer reveals another year of dramatic growth in mobile app engagement, installs, and revenue across the Middle East during the holy month of Ramadan.
Research reveals that mobile app activity across the region saw a significant uplift during the Holy Month with a 15 per cent year-on-year (YoY) increase in sessions across gaming, shopping, and finance apps. Non-organic installs also increased by an estimated 10 per cent YoY across categories and in-app purchase revenue climbed by 18 per cent YoY to reach US$1.70bn.
“This year’s Ramadan data reinforces how critical the season has become for mobile-f
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