Directors Ali Ali and Maged Nassar have teamed up with producers Michel Abou Zeid and Cynthia Chammas to launch Good People.
The collective has kicked off with five directors including Ali and Nassar, Ahmed Hussein, Mohamed El Zayat and Tameem Youness.
Modelled on Sonny and MJZ in London, Good People does not class itself as a production company and has been launched to combat what it calls mediocrity within the industry. All of the directors have a creative agency background, are exclusive to Good People and own a share in the company.
A Beirut office will service Lebanon and the wider Middle East, while a Cairo operation is to be opened in six months to cater for the Egyptian market.
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