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Anup Oommen
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Infront and F31 partner to connect MENA brands with global sport

Anup Oommen
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Infront has partnered with F31, helping Middle East brands reach audiences through some of the world's leading sports properties.

Infront F31 partnershipF31 has been part of the regional sports ecosystem for almost a decade and has supported decision makers in bringing global sports events such as the World Triathlon to the MENA region.

Infront has partnered with F31 to give regional brands tailored sponsorship opportunities within Infront’s global portfolio, helping Middle East brands reach audiences through some of the world’s leading sports properties.

Infront’s partnership with F31 – a sports and entertainment agency known for its marketing, content, digital solutions and commercial partnerships for Middle East brands and destinations – is designed to deliver sponsorship propositions in response to the region’s growing role in shaping the global sponsorship ecosystem.

Commenting on the partnership, Michael Witta, Infront Senior Vice President Marketing Sales and Services, said, “This new collaboration is


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Tags:AgenciesbrandsEHF EURO Handball competitionsF31FIBA 3x3 World TourFINAFleur CastleFrench RugbyGerman BundesligaHyroxInfrontItalian Serie ALadies European TourMichael WittaOnsponsorshipSports Marketingthe Professional Triathlon Organisation (PTO)VentumWorld Marathon MajorsWorld Triathlon
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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