The First Group Hospitality has appointed Action Global Communications as its strategic communications agency in the Middle East. The partnership will focus on strengthening the brand’s corporate messaging and visibility across the region, with a particular emphasis on its UAE-based properties.
Brendan McCormack, Vice President of Marketing at The First Group Hospitality, highlighted the company’s focus on delivering strong returns for hotel owners while ensuring high-quality guest experiences. “Action’s proven expertise in the hospitality domain will enable us to deliver impactful messaging to our stakeholders, reinforcing our objective to become the region’s premier partner to owners
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
