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Dubai Parks and Resorts’ Ravneet Arora on the rise of new experiences

The Director of Sales and Marketing at Lapita, Dubai Parks and Resorts says it’s an exciting time to be in hospitality, especially as innovation, sustainability and cultural connection take centre stage.

Ravneet Arora, Director of Sales and Marketing at Lapita, Dubai Parks and Resorts, Autograph Collection talks about experiences within hospitality marketingRavneet Arora, Director of Sales and Marketing at Lapita, Dubai Parks and Resorts, Autograph Collection

Dubai continues to solidify its reputation as a global leader in tourism and hospitality. In 2024 alone, the city attracted close to 17 million tourists and secured the top spot as the number one global destination in the TripAdvisor Travellers’ Choice Best of the Best 2024 awards for the third consecutive year.
As the tourism landscape continues to evolve, guests today want more than just a high-end stay; they look for experiences that leave a lasting impression. With more than 800 hotels in the city, hoteliers must evolve and adapt to meet these rising expectations while maintaining the highest standards of service.
The future of hospitality is not just luxury or convenience; it’s innovation with a human touch. Guests are pri


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.