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DigitalFeaturedOpinion

What are the social media rules for brand success?

Nobody’s too busy for good content—they’re just too busy for bad content," says Mahdi Shafiei, Founder, Trifid Media.

“Blaming the algorithm is the easy way out, says Mahdi Shafiei, Founder, Trifid Media

When’s the last time you stopped to ask yourself why a brand failed? Not just in the “Oh, their product was bad” kind of way, but really looked under the hood? I’ll tell you why: brands fail when they’re stuck in traditional marketing.

Audiences want more—they want to see content that speaks directly to them. The days of “set it and forget it” branding are over. It’s time to adapt social media strategies or fade into irrelevance.
Stop blaming the algorithm: It’s on you
The algorithm is a mirror; it reflects what


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.