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Private View by Al Ghurair Properties’ Jemma Starzecki

Al Ghurair Properties' Jemma Starzecki shares her thoughts on Campaign Middle East's 'Work' picks from November.

Al Ghurair Properties’ Jemma Starzecki shares her thoughts on Campaign Middle East’s ‘Work’ picks from November in January’s Private View.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from November is by Jemma Starzecki, Senior Vice President – Marketing, Al Ghurair Properties

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This campaign effectively combines a strong product message with celebrity endorsements to connect with diverse audiences. It’s not just abou


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.