Abhinav Gupta, CEO, CARS24 Arabia on the year ahead for data-driven marketing in the automotive sector.
The automotive industry is at a fascinating crossroads, with technology and consumer behaviour reshaping the way vehicles are marketed and sold. As we progress into 2025, it is clear that data-driven marketing, empowered by artificial intelligence (AI), is no longer a futuristic concept but a cornerstone of success in this rapidly evolving sector.
Traditionally, the car buying journey began with a dealership visit, where customers would test drive vehicles and negotiate prices in person. Today, that model is bein
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