Lara Geadah, Founder and CEO of Cameo Communications on Cameo Comm’s latest performance-based PR model.
Cameo Communications has launched a performance-based PR model, challenging traditional approaches in the UAE’s public relations landscape. Designed to make PR more accessible and results-driven, the model allows businesses to pay solely for secured media coverage, moving away from the conventional reliance on retainer fees.
Addressing an industry gap
Traditionally, PR agencies charge hefty retainers for a suite of services, including strategy development, planning, and brainstorming. While these services are valu
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
