D&AD’s leaders counter Amir Kassaei’s suggestion that DDB will produce less awards submissions in order to stop what he has called ‘madness
Dear Amir, You certainly raise some good points. In fact we at D&AD agree with a lot of what you said. But we’d like to provide some context and some thoughts on the very considerable positives that awards confer on our great business. Awards schemes were started 50, 60, 70 years ago with honourable intentions. D&AD, for instance, was set up in 1962 by a group of designers, photographers and ad people as a charity to ‘stimulate not congratulate’. It was based on a belief that creative excellence produces better out- comes – commercially, socia
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