As brands and marketers set up their strategies for 2025, Shamal has released a white paper that dissects the UAE’s experience economy in an effort to reveal what residents in the Emirates prefer to spend their money on.
With responses collected from 1,014 people with a monthly income of more than AED 8,000, Shamal’s ‘Understanding the UAE’s experience economy’ white paper for 2025 was written to offer a comprehensive deep dive into the current experience economy in the UAE, with the aim of driving conversation around its continued evolution.
The research reveals a notable shift in demand from goods to experiences and highlights rising preferences for entertainment, dining and tra
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