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Anup Oommen
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AI-powered adtech firm Smartly appoints Farimah Moeini as Regional Director

Anup Oommen
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With more than 17 years of experience in the advertising industry, Moeini previously has been instrumental in shaping and scaling revenue operations at Snap Inc. and Yahoo within the region.

Farimah Moeini, Regional Director, Smartly

AI-powered advertising technology company Smartly has appointed Farimah Moeini as its Regional Director for the Middle East and North Africa (MENA) region.

With more than 17 years of experience in the advertising industry, Moeini previously has been instrumental in shaping and scaling revenue operations at Snap Inc. and Yahoo within the region.

“At Smartly, we’re transforming the ad experience for consumers with AI by partnering with leading brands and agencies, and Farimah’s deep expertise in the MENA advertising landscape, combined with her passion for innovation, makes her the ideal leader to drive our growth in the region.


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Tags:adtechadvertiser adoptionAdvertisingadvertising solutionsadvertising technologyAI-powered solutionsappointmentsBrand Experiencesbrandsclient relationshipscomScoreExpansionFarimah MoeinifrequencyGWImarketingoptimise campaignsReachRegional directorrevenueSmartlySnapYahoo!
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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