Ghassan Kassabji, CEO, Impact BBDO Group – Dubai shares how 2025 is not the year to “keep up”, it’s the year to lead through transformation.
As we close the chapter on 2024, I find myself thinking less about the trends we’ve observed and more about the choices we must make as leaders. The world isn’t just changing, it’s racing ahead. Powered by technology, shaped by a generation of new expectations, and driven by big, bold ideas, 2025 isn’t just another year, it’s a moment of transformation. What we do now will define not only our industry, but the role we play in shaping culture for years to come.
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