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Global partnerships and marketing innovation with JCDecaux ATA

JCDecaux ATA's Elie Hajjar explains how the organisation combines global expertise with the deep understanding of local audiences to deliver impact through media platforms in strategic locations.

Elie Hajjar, Managing Director, JCDecaux ATA

In the rapidly evolving advertising landscape, I see JCDecaux as a beacon of innovation and excellence, positioned as the only global and regional player in Saudi Arabia. As the number one outdoor advertising company worldwide, with presence across more than 80 countries and 153 airports, we are celebrating our 60th anniversary this year, a testament to six decades of industry leadership and pioneering spirit.

This status empowers us to combine unparalleled global expertise with a deep understanding of local markets, thanks to a team embedded in Saudi Arabia’s cultural and


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