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Global partnerships and marketing innovation with JCDecaux ATA

JCDecaux ATA's Elie Hajjar explains how the organisation combines global expertise with the deep understanding of local audiences to deliver impact through media platforms in strategic locations.

Elie Hajjar, Managing Director, JCDecaux ATA

In the rapidly evolving advertising landscape, I see JCDecaux as a beacon of innovation and excellence, positioned as the only global and regional player in Saudi Arabia. As the number one outdoor advertising company worldwide, with presence across more than 80 countries and 153 airports, we are celebrating our 60th anniversary this year, a testament to six decades of industry leadership and pioneering spirit.

This status empowers us to combine unparalleled global expertise with a deep understanding of local markets, thanks to a team embedded in Saudi Arabia’s cultural and


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.