Has the industry found the balance between brand and performance marketing?
Does the industry still play favourites between focusing their efforts on top of the funnel or the bottom of the funnel or have they achieved the balancing act. To find out the answers, we asked a cross-section of industry experts for their take.
Has the industry found the balance between brand and performance marketing?
Opinions were divided across the board. Here’s what each of them had to say:
Adele Baxter on the balance between brand and performance marketing
NO
A
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Tags:Adele BaxterAimee PetersAl Ghurair PropertiesArabian AutomobilesAssembly GlobalBabyshop – Landmark GroupBrandChief Activation Officer – MENAClient services directorDirector of Marketing and CommunicationsFine Hygienic HoldingGeneral Manager at KeyadeGlobal Marketing Directorhead of marketingHSBC Banking Middle EastJemma StarzeckiJeramie JesalvaJuliana RibeiroJWILaura GleadhillMarComms for Balance ERG – MENATMarketing DirectorMitin ChakraborthyNizar MalaebPalak ModyPartnerships and Wholesale Marketing – MENAT; Co-LeadRegional HeadRyan GarnerSeagrass Boutique Hospitality Groupsenior marketing managerSenior Vice President - MarketingSherry WhiteViola CommunicationWaldorf Astoria DIFC
