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Private View by BFL Group’s Arlette Nahas

BFL Group's Arlette Nahas shares her thoughts on Campaign Middle East's 'Work' picks from October.

Arlette Nahas, Regional Marketing Manager, BFL Group.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from October is by Arlette Nahas, Regional Marketing Manager, BFL Group.

UAE Government Media Office – Bring Your Impossible
Dropping a flying taxi right into London’s bustling streets is audacious, but it’s hard not to grin when you see the futuristic UAE taxi parked among the old-school icons of London.
After all, the UAE is always at the forefront of technology, always working to


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.