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Private View by Tarek Nour Communications’ Hosam Akil

Tarek Nour Communications' Hosam Akil shares his thoughts on Campaign Middle East's 'Work' picks from October.

Hosam Akil, Creative Director, Tarek Nour Communications.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from October is by Hosam Akil, Creative Director at Tarek Nour Communications.

UAE Government Media Office – Bring Your Impossible
This work replaces the ordinary with the extraordinary: a vivid yellow flying taxi. This was more than an installation; it was an unforgettable encounter with the future.
By juxtaposing London’s legacy of tradit


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.