If you’ve been online recently, you may have spotted an unusual sight: a human contortionist squeezing herself into a Careem box mounted on a motorbike. This viral moment marked the launch of Careem’s latest campaign, “As Long As It Fits in the Box.”
Focusing on the Careem Box delivery service, which enables users to send or receive items across the city, the campaign used eye-catching stunts to highlight the service’s versatility. Whether it’s a teddy bear, gold bars, or even the Mona Lisa, if it fits, Careem delivers.
The campaign’s goal was to highlight the versatility of Careem Box while raising awareness of the service among a broader audience.
“Despite its pop
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