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Private View by Galadari’s Mohammed Farouk

Galadari's Mohammed Farouk shares his review of Campaign Middle East's 'Work' picks for September.

Mohammed Farouk, Manager ‑ CRM & Digital Channels, Motors Division, Galadari.

Campaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.

This review of our ‘Works’ from September is by Mohammed Farouk, Manager ‑ CRM & Digital Channels, Motors Division, Galadari.

RTA: Real Lives, Real Journeys
What’s particularly insightful about this narrative is how it sheds light on the socio-economic dynamics at play. The metro connects vast sections of the city, bridging gaps be


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.