From left: James McEwan, CEO EMEA; David Hawkins, Managing Director – Middle East; and Wissam El Rayess, Business Director – Middle East, Billups; share insights on OOH advertising in an age of performance.
In your opinion, what makes OOH remain one of the most effective traditional forms of advertising?
James McEwan, CEO EMEA, billups: OOH’s growing effectiveness is due to visibility and strategic placement. Adding digital metrics to the mix, advertisers can deliver dynamic content tailored to specific audiences by location and time, enhancing engagement. The creative potential of digital formats captures attention with
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