The MediaVantage Group launches The GreenVantage

posted on Nov. 06, 2024 at 9:45 am

To champion sustainable practices across the advertising industry, The GreenVantage, launched by The MediaVantage Group, will be led by Robin Phillips.

Robin Phillips, General Manager, The GreenVantage.

The MediaVantage Group has announced the launch of a new subsidiary called The GreenVantage, which is dedicated to assisting brands and agencies in integrating sustainable practices throughout their campaign lifecycle in the MENA region.

Robin Phillips will lead the launch as the newly appointed General Manager of The GreenVantage. His role focuses on integrating sustainability into the marketing and media departments across the industry.

On his appointment, Phillips said: “Joining The GreenVantage is an exciting opportunity to lead a much-needed change in our

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.