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Shantelle Nagarajan
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Al-Futtaim IKEA shows its spooky side with Halloween campaign

Shantelle Nagarajan
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Al-Futtaim IKEA shows its products being used differently in this spooky Halloween campaign.

This Halloween campaign by Al-Futtaim IKEA shows the spooky side of its household staples.

To ring in the spooky season this Halloween, Al-Futtaim IKEA and Memac Ogilvy released a campaign that staged IKEA products to look like they were being used by ‘monsters’.

‘For Monsters Too’ aims to festively suggest that ‘monsters’ might be real, and if they are, they might choose IKEA products as staples in their households.

“This year, we’re showcasing IKEA products in quirky, spooky settings where monsters bring different use cases to life. It’s a unique and playful approach that’s perfect for the occasion,” said


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Tags:Al Futtaim IKEAhalloweenIkeamarketingsocial media
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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