Sophie Macleod, Business Director, Carat MENA
As the world grapples with the urgent reality of climate change, sustainability has emerged as a critical driver of innovation across all sectors.
Yet, despite this imperative, many industries, including media, are lagging in their readiness for this seismic shift. The MENA region, with its unique challenges – water scarcity, extreme temperatures, and increasing desertification – must take bold steps to address these issues.
But the responsibility doesn’t rest solely on governments; businesses, especially in the communications sector, must also step up. As marketers and c
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