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French agency Maya Media moves into the Middle East

Maya Media aims to bring a journalistic approach to content, helping brands in the Middle East craft narratives that balance global relevance with local resonance.

From left: Ahmad Ghaziri, Regional Managing Director, Maya Media; Guillaume Nedelec, Founder, Maya Media.

Maya Media, a French-born agency founded by journalist Guillaume Nedelec, has announced its expansion into the MENA region.

The agency specialises in crafting editorial content and supporting global brands with their communication, image and influencer strategies. With this expansion, Maya Media aims to bring its approach of sustainable storytelling to the Middle East, with a focus on the Gulf Cooperation Council (GCC) region.

Nedelec said, “We’ve seen how mature the Middle Eastern market has become,


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.