posted on Oct. 17, 2024 at 9:48 am

Omnichannel platform Lemma appoints regional Director of Sales

posted on Oct. 17, 2024 at 9:48 am

Lemma aims to strengthen its presence in the Middle East with the appointment of Abdallah Asfour as Director of Sales.

Abdallah Asfour, Director of Sales – Middle East, Lemma.

Lemma, an omnichannel platform for emerging media, has announced the appointment of Abdallah Asfour as Director of Sales for the Middle East Region.

Asfour will be responsible for driving demand for Lemma’s offerings, which include connected TV (CTV), over-the-top (OTT), programmatic digital out-of-home (pDOOH), and more.

With over a decade of experience in the digital advertising landscape, Asfour has held leadership positions at several prominent organisations.

“We are thrilled to welcome Abdallah to Lemma,” said Gulab Patil, CEO of Lemma.

“His deep

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.